What is Social Media Management?

Social Media Management involves the strategic administration of an individual or organization's online presence across various social media platforms. This includes planning, implementing, and monitoring content to engage and expand the target audience. Social media management tools such as Hootsuite, Buffer, and Sprout Social are commonly utilized to schedule posts, track performance analytics, and manage interactions. These tools enable users to streamline workflow, enhance collaboration, and analyze data for informed decision-making. The primary goal is to build a cohesive and impactful online brand identity, fostering connections and driving engagement across platforms.