What is SEO?

SEO, or Search Engine Optimization, is a strategic practice aimed at enhancing a website's visibility on search engines like Google. Its primary goal is to improve organic (non-paid) search results, thereby increasing the quantity and quality of web traffic. SEO involves optimizing various elements on a website, including content, keywords, meta tags, and backlinks. It also focuses on ensuring a positive user experience and mobile responsiveness. Tools commonly used in SEO include keyword research tools (e.g., Google Keyword Planner), analytics platforms (e.g., Google Analytics), and SEO audit tools (e.g., Moz, SEMrush). By employing these tools and techniques, businesses can elevate their online presence, reach a broader audience, and ultimately boost their digital success.