What is Digital Marketing?

Digital Marketing is a dynamic strategy leveraging online channels to promote products or services. It encompasses a spectrum of tools such as social media, search engines, email campaigns, and content marketing. Businesses use platforms like Google Ads for targeted advertising, SEO techniques to enhance online visibility, and analytics tools for data-driven insights. Email marketing and social media platforms like Facebook and Instagram play pivotal roles in engaging audiences. The goal is to foster brand awareness, drive website traffic, and ultimately, convert leads into customers. Digital Marketing offers a versatile and measurable approach, allowing businesses to adapt swiftly to changing market dynamics.